E-mail can be a powerful marketing tool. Spam shows that it can have a dark side, but that doesn’t always have to be the case! Opt-in E-Mail Marketing can help clients and other followers stay up-to-date with your exciting new business developments! While Blogs can provide similar functionality, they require spontaneity and traffic from users themselves, which can become cumbersome. With today’s ever-changing technology, automation is the name of the game; users are becoming more and more accustomed to instant gratification. Mailing lists take advantage of these changing needs by keeping followers informed automatically, and help drive repeat business! Anti-spam safeguards help keep the updates and traffic genuine!